Friday, July 26, 2013

Big Data (the elephant in the room - A person centered design


Person Centered Design - Big Data - the elephant in the room

Social Media as a Channel

A method for managing people with all the associated relationships rather than disparate records with only partial use.

The lower left hand corner infers the presentation or hide of information in a data store.  Assume this view would be from the system of record a trusted source. 

Presentation - Design for Quality



The next diagram will provide a common way to group people or a person over time.  In the view we can assume a template was created in Insight Maker allowing simulation and scenario building for the purpose of re-use in any community.  

A stock and flow model allows us to insert different variables and simulate the impacts of the change.  

Simulation Models in Insight Maker



The above diagram serves as a guide, it can be copied and re-used by any registered user.   The application is an open source application.   The system thinking world team has done an excellent job of organizing learning around the subject of system thinking.  A person over time experiences different milestones by these groups.  The intent allows a guide for he person creating a model, giving you all groups to aid in understanding what you or your program ARE NOT going to supply in delivery.  Allowing targeted messaging.

Align chart of accounts for transaction segmentation and roles based access

Complexity segmentation using sub-account codes


The model above allows us to understand the segmentation strategy in alignment with the Chart of Accounts, a well structured segmentation allows re-usability and operational performance summaries by design.  Roles based accessed for example; a person has relationships with a specific branch, a portfolio type relationship or a business function relationship.

A kids focused social media example 


 Social Media as a Channel



 Delivery in a parental control style model


Understanding the dynamics and customer size


The above diagram gives us another dimension; a social media "channel".  Shown above are the types of players we will see in the space, perhaps LinkedIn should be on the diagram.  What do you think?  Is integration with a kids social media site "worthy" of LinkedIn's road map.  Imagine not having to worry about the legal liabilities of managing customer, supplier and employee list e files. 

What if we served the files to a repository using the first presentation and relationship diagram?

Instead you simply target the age grouping understand the demographic variables in the middle of the diagram and run your analytical insights from a content store.  

Finally, notice the top right corner.  The diagram is a wavy line through the maturity of a new innovative offer in education.  the objective is to go from slow to fast lane with an ability to return to slow lane if rework on the new offer needs to be considered.  In this diagram the exit from the "left to right" across the bottom indicates you have cleared first customer shipment.   You exit and head from "right to left" in the opposite direction when you've managed to gain a customers attention.  The bottom from "left to right" is your journey as an expense transaction.   When you've been configured and tested and cleared quality you are ready for revenue streams on the opposite direction from "right to left". 

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